Traditional gifts rule as shoppers plan to spend $21.4 billion for Mother's Day
This Mother's Day, Americans are expected to spend on average $172.22 to celebrate their moms, one projection shows.
The National Retail Federation says that even though that predicted average is about 40 cents lower than 2015, total spending is expected to reach $21.4 billion, slightly higher than in 2015.
The trade organization's survey, done by Prosper Insights and Analytics, shows jewelry will contribute the most -- $4.2 billion -- to the overall total. Across age, gender, income and geographic groups in the survey, more than 4 in 5 respondents said they will celebrate Mother's Day.
Topping shoppers' preferences are perennial, tried-and-true greeting cards, with 78.4 percent saying they'll buy one for mom this year. About two-thirds said they plan to buy flowers and 43 percent are giving gift cards and letting mom decide what she wants.Restaurants, predictably, will be busy, with 55 percent planning a "special outing, such as dinner or brunch." That's in line with a 2015 survey of moms by DealNews, a website that tracks retailer activity. Most mothers responded they were satisfied with a phone call or brunch, lunch or dinner said Benjamin Glaser, an editor with DealNews.
"This is a holiday that really sticks to tradition," Glaser said.
Another tradition that continues: Mother's Day remains a last-minute shopping holiday not known for blockbuster discounts. Retailers in traditional gift categories like jewelry and perfume are beginning to offer more sales. Clothing retailers also cycle out their spring inventory about this time of year to prepare for summer, which can produce discounts.
Gadgets and tech-related gifts are gradually growing in popularity, with some electronics retailers beginning to time discounts with Mother's Day. About 14 percent of shoppers in the NRF survey said they are browsing for electronics and computer-related accessories, up from 11 percent in 2007 -- possibly a reflection that younger generations that grew up with smartphones and tablets now are becoming mothers themselves, Glaser said.Mother's Day is Sunday.
Flowers, along with greeting cards and treating mothers to meals, and other traditional gifts are among those Americans say they're most likely to purchase for Mother's Day, according to the National Retail Federation.
A fabulous brunch buffet awaits families at this Galleria-area restaurant owned by Chef Hugo Ortega and restaurateur Tracy Vaught. Available 10 a.m.-2:30 p.m., the brunch costs $45, $15 for children.
Brunch highlights: Seafood-stuffed poblanos, chilaquiles with eggs and Mexican pastries.
2200 Post Oak, 713-622-9996; caracol.net
DAMIAN'S CUCINA ITALIANA
This Midtown institution is offering a prix fixe, three course menu for $49.95.
Menu highlights: Lobster Bisque, Shrimp Damian with fettuccine alfredo and Italian Cream Cake with mascarpone filling.
3011 Smith, 713-522-0439; damians.com
THE KITCHEN AT THE DUNLAVY
This lovely culinary oasis in Buffalo Bayou Park is offering a Mother's Day brunch 9 a.m.-3 p.m. The cost is $65 and includes your first mimosa. Children under age 12 eat for $12.
Menu highlights: Cheddar Jalapeno Drop Biscuits, Avocado Toast and prime rib roast.
3422 Allen Parkway, 713-522-0012; thedunlavy.com
THE GRANDE BALLROOM at the Houstonian Hotel
One of three Mother's Day dining options at this posh hotel, the ballroom will serve a lavish brunch buffet 10 a.m.-2 p.m. Cost is $79, $35 for ages 5-12. (Does not include sales tax and 23 percent service charge.)
Buffet highlights: Crawfish Cakes Benedict, herb-crusted rack of lamb and hot fudge brownie sundae.
111 N. Post Oak, 713-690-2626; houstonian.com
Tony Vallone's Memorial City steakhouse is featuring a three-course, prix fixe menu served all day for $45.
Menu highlights: The Tex, a 6-ounce filet served with cheese enchiladas; fried green tomatoes topped with lump crab; and a Classic Benedict topped with a crabcake.
947 Gessner, 713-395-6100; valloneshouston.com
THE WEST END
This Galleria-area pub and patio is going to make your Mom happy without busting your budget. From 11 a.m.-1 p.m., treat Mom to a mimosa, a Southwestern Frittata and a 15-minute chair massage for $15.
5320 Westheimer, 713-590-0616; westend-houston.com
This small locally owned chain is treating Moms to a free post-brunch dessert.
Rice Village: 2356 Rice, 713-523-8652
Memorial: 14714 Memorial, 281-493-1520
HAROLD'S RESTAURANT, BAR & TERRACE
MARK'S AMERICAN CUISINE
Take your pick at this lovely Montrose restaurant housed in a 1920s-era church. A prix fixe brunch menu will be served 10 a.m.-2 p.m. Cost is $64.95, $18.95 for children. Or dine here for dinner, a multi-course menu for $85 per person.
Menu highlights: Frisco Cioppino, rack of lamb and Chilean bass over pattypan squash.
1658 Westheimer, 713-523-3800; marks1658.com
This Midtown restaurant marking its 16th anniversary this month is offering an a la carte Mother's Day menu 11 a.m.-4 p.m.
Menu highlights: Bottomless mimosas ($12), Buckwheat Blinis with caviar ($25) and Sauteed Scampi & Scalllop with White Asparagus Quinotto ($38).
2521 Bagby, 713-521-7231; charivarirest.com
The Four Seasons Hotel's fine dining room will serve its spectacular Mother's Day brunch 10 a.m.-3 p.m. Cost is $95, $45 for ages 5-12.
Brunch highlights: antipasti buffet, carving station and made-to-order pasta bar.
1300 Lamar, 713-276-4700; quattrorestauranthouston.com
This Rice Village restaurant will offer a three-course Mother's Day menu 11 a.m.-5 p.m. Cost is $39.50.
Menu highlights: Lobster omelette; swordfish steak with black olives, capers and tomato; and housemade tiramisu.
2347 University, 713-664-7571; sud-italia.com
This CityCentre restaurant, located in the posh Hotel Sorella, is offering a three-course, prix fixe dinner from 6-9 p.m. for $50. (There's also brunch -- $40 -- from 10 a.m.-3 p.m., if you prefer.)
Dinner menu highlights: Sunchoke Crispi with shallot and smoked salmon, Halibut with asparagus and Milinese risotto and Chocolate Mousse with blood orange sauce.
800 Sorella Court, 713-827-3545; radio-milano.com
From 4-10 p.m., this certified kosher restaurant is offering a four-course Mother's Day menu for $68, which includes a complimentary glass of sparkling wine. For ages 4-12, cost is $20.
Menu highlights: Stuffed Avocado, Watermelon Gazpacho, Sea Bass with wild rice pilaf and Poached Pear.
5427 Bissonnet, 713-665-2222; genisissteakhouse.com
Treat Mom to a three-course lunch at this petite French cafe. Lunch will be served 11:30 a.m.-2:30 p.m. Cost is $39.
Menu highlights: Lobster bisque, bacon-wrapped beef filet with Bordelaise sauce and chocolate chip bread pudding.
13616 Memorial, 713-827-8008; bistroprovence.us
Chef Hugo Ortega has created a three-course menu for Mother's Day. It will be served 10 a.m.-3 p.m. Cost is $48, $15 for ages 10 and younger.
Highlights: French Onion Soup, Southern Fried Chicken with gingerbread waffle and Butterscotch Bread Pudding.
1103 S. Shepherd, 713-521-2239; backstreetcafe.net
This Galleria-area Italian restaurant from Tony Vallone is offering a three-course Mother's Day menu served all day for $39.
Menu highlights: Beef Cheek Hash with peas, potatoes, onions, peppers and fried egg; Challah Egg Sandwich with house cured lamb pancetta, taleggio and primavera salad; and Crabcake Benedict.
5161 San Felipe, 713-960-0333; ciaobellohouston.com
This restaurant located in the Medical Center will offer a brunch buffet 11 a.m.-3 p.m. on Mother's Day. Cost is $45, $16 for ages 6-12.
Buffet highlights: Wild mushroom risotto, prime rib carving station and a dessert bar.
6550 Bertner, 713-749-0400; trevisiorestaurant.com
This Northern Italian cafe will offer an a la carte brunch 11 a.m.-3 p.m. on Mother's Day.
Menu highlights: Chicken and wild rice soup ($8), sweet sausage frittata ($10) and lasagna bolognese ($16).
4566 Bissonnet, Bellaire; 346-204-4403; enotecarossa.com
This stylish French restaurant in Houston's Energy Corridor will offer a special four-course menu for$75. A child's menu is $15. Mother's Day dining hours are 11 a.m.-2 p.m. and 5-9 p.m.
Menu highlights: Leek and chervil veloute soup, filet mignon with artichoke ravioli and Raspberry Saint-Honore with fresh berries and hazelnut chocolate sauce.
1400 Eldridge Parkway, 832-372-8322; lemistralhouston.com
OLIVETTE RESTAURANT at the Houstonian Hotel
One of three Mother's Day dining options at this posh hotel, Olivette will serve an a la carte Mother's Day menu 11 a.m.-5 p.m.
Menu highlights: Chicken Fried Texas Quail, Pan Roasted Bronzino and Blueberry Galette with lemon custard ice cream.
111 N. Post Oak, 713-685-6713; houstonian.com
Located in a 113 year old cabin, this richly rustic restaurant will offer a three-course brunch menu 10 a.m.-3 p.m. Cost is $49.
2011 Ella, 713-861-8666; rainbow-lodge.com
Brunch is always festive and bountiful at Hugo Ortega's Montrose restaurant. It will be served 10 a.m.-2:30 p.m. on Mother's Day. Cost is $42, $15 for ages 10 and younger.
1602 Westheimer, 713-524-7744; hugosrestaurant.net
MANOR HOUSE RESTAURANT at the Houstonian Hotel
One of three Mother's Day dining options at this posh hotel, the historical Manor House will serve a three-course Mother's Day menu 11 a.m.-2 p.m. for $58 per person.
Menu highlights: Crawfish Enchilada, Veal Short Rib with fava bean risotto and Prime Rib with steak fries.
111 N. Post Oak, 713-685-6840; houstonian.com
Tony Vallone's stunning Greenway Plaza-area restaurant is sure to impress Mom with its prix fixe, three-course menu offered 11 a.m.-3 p.m. Cost is $59.
Menu highlights: Tony's Club with housemade potato chips, Wyatt Salad with crab, shrimp and mango and Lobster Bolognese.
3755 Richmond, 713-622-6778; tonyshouston.com
GINGER & FORK
This recently opened Chinese restaurant is offering a four-course menu for $39 on Mother's Day.
Menu highlights: Lettuce Wraps, Spicy Tofu Noodles, Sizzling Filet Mignon Strips and Mary's Ginger Parfait.
4705 Inker, 713-861-8883; gingerandforkrestaurant.com
CRU FOOD & WINE BAR
This wine bar chain is offering a three-course brunch 10:30 a.m.-3 p.m. on Mother's Day. Cost is $30, half price for youngsters.Menu highlights: Goat Cheese Beignets, Meyer Lemon Roasted Chicken and Creme Brulee.West Ave: 2800 Kirby, 713-825-9463Woodlands: 9595 Six Pines, 281-465-9463cruwinebar.com
Mothers who dine at Fogo de Chao on Mother's Day will receive a dining card for a complimentary lunch or dinner on her next visit.
Get tickets to Mom's favorite event with this buy-one, get-one offer through Ticketmaster using code TMN241 through May 31.
Moms dining at Hooters eat free (value $10.99 or less) with the purchase of a drink on Mother's Day.
Studio Movie Grill is offering a $5 gift card for food or drinks for every $30 gift card purchased.
Spaghetti Warehouse will offer mothers a free lasagna or spaghetti dish on her next visit when you dine with them on Mother's Day.
Get $10 off two gift cards totaling $50 or more at Sephora.
Hurricane Grill & Wings will give moms a free dessert on Mother's Day with the purchase of an entree.
This Bed Bath & Beyond coupon will get 20 percent off one item through May 30.
Shoney's restaurants will give moms a complimentary slice of strawberry pie with the purchase of a buffet or entree on Mother's Day.
McCormick & Schmick's is giving moms a free chocolate-covered strawberry with Mother's Day brunch.
Some locations of TCBY are offering moms a free 6-oz. yogurt on Mother's Day. Call your nearest location to see if it's participating.